Ex-DreamWorks CEO Backs AI Video Ad Startup with $15.5M

Hollywood Mogul Invests in AI Advertising Future

Jeffrey Katzenberg, DreamWorks Animation co-founder and former CEO, has made a bold move into artificial intelligence through his venture firm WndrCo. The entertainment executive recently co-led a $15.5 million Series A investment in Creatify, an emerging AI-powered video advertising platform.

How Creatify’s AI Transforms Social Media Marketing

Creatify’s flagship product, AdMax, leverages advanced machine learning to rapidly generate customized video ads optimized for social platforms. The system analyzes viral content patterns from TikTok, Instagram, and other networks to create dozens of high-performance advertisements in minutes rather than days.

Tech Giants Bet Big on AI Advertising

This investment comes as major tech leaders double down on AI-powered advertising solutions. Meta CEO Mark Zuckerberg recently outlined plans for “automating all of advertising” through AI tools that would test thousands of social media ad variations simultaneously across Facebook, Instagram, and Threads.

From Quibi to AI: Katzenberg’s High-Stakes Bets

While Katzenberg brings decades of entertainment industry experience, his investment track record includes both successes and notable failures. The DreamWorks co-founder previously launched Quibi, the mobile-first streaming service that raised $1.75 billion before shutting down just six months after launch.

This new investment in AI-driven marketing technology demonstrates Katzenberg’s continued willingness to place big bets on emerging digital trends—even when previous ventures haven’t panned out as planned.