Deck Raises $12M to Unlock User-Permissions Data for the Entire Internet

Deck, a startup positioning itself as “the Plaid for the rest of the internet,” has raised $12 million in a Series A funding round. This investment comes approximately nine months after securing its seed financing and marks a total of $16.5 million in funding since its inception in January 2024. Infinity Ventures led the round, with Golden Ventures and Better Tomorrow Ventures co-leading its previous seed funding.

The Montreal-based company is building infrastructure to allow users to grant permissioned access to their data across websites, automating extraction through browser-based data agents. Its platform connects users’ online accounts systematically, transforming raw data into structured, usable information with full user consent.

Founded in June 2024 by President Frederick Lavoie, CEO Yves-Gabriel Leboeuf, and CTO Bruno Lambert, Deck treats the web as an open platform, addressing the challenge of valuable but inaccessible user data locked behind usernames, passwords, and session-based portals.

“Just like Plaid simplified fintech data access, Deck does the same for non-fintech platforms, like utility portals, e-commerce backends, and government services,” Leboeuf told TechCrunch. Instead of manual data extraction, Deck’s AI agents mimic human behavior to log in, navigate, and extract data at scale. The platform then creates reusable scripts to maintain these connections long-term.

The startup is competing with companies like Arcadia, while focusing initially on utility providers—connecting over 100,000 providers across 40+ countries. Clients include EnergyCAP, Quadient, and Greenly, with Deck expanding into non-utility sectors like Notes.fm and Evive Smoothies.

Leboeuf emphasized that Deck’s platform is modular, handling complex tasks such as authentication, anti-bot detection, and data normalization, making it a seamless tool for developers. Its performance-driven pricing model charges only for successful data calls.

Deck’s founders, veterans of Flinks (acquired by the National Bank of Canada for ~$140M), saw a widespread demand for better data access while working with entrepreneurs post-acquisition. Leboeuf highlighted the urgency of open data access, especially given AI’s reliance on robust, unbiased data sets. Deck avoids being flagged as a bot through methods like vision computing and human-like UI interactions.

The startup has grown rapidly, with a 120% increase in connections in February. Infinity Ventures’ Jeremy Jonker, now on Deck’s board, called the platform transformative, likening its impact to open banking. Past investors Luge Capital and Better Tomorrow Ventures have also participated in this round.

Deck plans to launch a “data vertical creator” to allow developers to dodge API gaps across industries, furthering its mission to make user-permissioned data accessible at scale. Currently, the company employs 30 people, with AI at the core of its vision for a data-progressive web.

Deck’s model relies on dual consent—requiring user and client approval before data is used—or solely focused on enabling access rather than building AI on extracted data. The platform aims to bridge the gap left by traditional APIs, making data usable and secure without manual work.