Clay Raises Series C at $3B Valuation

Sales automation startup Clay has secured a Series C funding round at a staggering $3 billion valuation, with CapitalG leading the investment, according to three knowledgeable sources familiar with the deal.

Funding Momentum Accelerates

This new funding follows closely on the heels of Clay’s recent employee liquidity event. Just one month prior, the New York-based startup authorized a tender offer allowing employees to sell shares at a $1.5 billion valuation.

Employee Liquidity Strategy

The previous tender offer, spearheaded by Sequoia Capital, permitted employees to collectively sell up to $20 million in equity. While the valuation gap between the two events appears significant, co-founder and CEO Kareem Amin has indicated plans to offer annual liquidity opportunities.

Clay’s AI-Powered Sales Platform

Founded in 2017, Clay found its true calling when it pivoted to focus on AI-driven sales enablement. The platform empowers sales teams and marketers by automating customer outreach and enhancing data discovery.

Enterprise Adoption

Today, Clay counts thousands of customers among its user base, ranging from tech giants like OpenAI, HubSpot, and Canva to over 100 specialized consulting firms that implement Clay’s solutions for their clients’ go-to-market strategies.

Competitive Landscape

The company competes in the sales tech space against established players including ZoomInfo and Lusha, as well as newer entrants like Apollo.io, Unify, and Common Room.

Investor Confidence

Clay’s investor roster boasts prominent names beyond Sequoia and CapitalG, including Meritech Capital, Boldstart Ventures, Maple VC, First Round Capital, and Box Group.