Apple’s Top AI Updates from WWDC 2025
Apple Doubles Down on AI Despite Design-Focused WWDC
While WWDC 2025 primarily showcased Apple’s new “Liquid Glass” design language and OS updates, the tech giant still unveiled several significant AI advancements across its ecosystem. These innovations demonstrate Apple’s continued investment in artificial intelligence despite shifting some focus toward aesthetic improvements.
Game-Changing AI Features Coming to Apple Devices
1. Enhanced Visual Intelligence
Apple’s Visual Intelligence now extends beyond physical environments to digital content. The upgraded AI-powered image analysis tool can now scan your iPhone screen during social media browsing, launching contextual searches through Google, ChatGPT, and other services.
Accessible via Control Center or customizable Action button, this feature arrives with iOS 26 later in 2025.
2. ChatGPT-Powered Image Playground
Apple’s Image Playground gets a creative boost through ChatGPT integration. The AI image generator now produces artwork in varied styles including anime, oil painting, and watercolor. Users can also leverage ChatGPT directly for additional image variations.
3. AI Workout Coach
A new AI-driven personal trainer feature uses text-to-speech technology to provide real-time encouragement during exercises. The system delivers performance breakdowns post-workout, analyzing metrics like pace, heart rate, and personal milestones.
Communication Gets Smarter with AI
Live Translation Across Apps
Apple Intelligence now powers real-time translation in Messages, FaceTime, and phone calls. FaceTime displays live captions while phone calls feature spoken translations, breaking language barriers seamlessly.
Smart Call Handling
Two new AI call features debut:
- Call Screening: Screens unknown callers with automated background answers
- Hold Assist: Detects hold music and alerts when agents become available
Intelligent Message Polls
The Messages app gains AI-powered poll suggestions that analyze conversation context. When group chats debate topics like dining options, Apple Intelligence automatically proposes relevant polls.
Developer and Productivity Enhancements
AI-Enabled Shortcuts
The Shortcuts app becomes more powerful with Apple Intelligence integration. Users can now select AI models for features like smart summarization when creating custom shortcuts.
Smarter Spotlight Search
Mac’s Spotlight gains contextual awareness through Apple Intelligence, offering action suggestions based on user behavior and current tasks.
Offline AI for Developers
Apple introduces its Foundation Models framework, allowing developers to incorporate Apple’s AI models into third-party apps without requiring internet connectivity.
One Notable Absence
Despite expectations, Apple delayed showcasing Siri’s anticipated AI upgrades. Software chief Craig Federighi confirmed more details won’t arrive until 2026, leaving questions about Apple’s voice assistant strategy in an accelerating AI race.
These announcements prove Apple remains committed to advancing artificial intelligence across its ecosystem, even as it prioritizes design refinements through its Liquid Glass initiative. The integration of these AI features promises to make Apple devices smarter and more intuitive than ever before.