Apple Intelligence: AI Features Explained

Apple’s next-generation AI platform is transforming how users interact with their iPhones, iPads, and Macs. First introduced in October 2024, Apple Intelligence (AI) represents the company’s strategic push into artificial intelligence, offering practical tools rather than flashy standalone products.

What Is Apple Intelligence?

Marketed as “AI for the rest of us,” Apple Intelligence integrates generative AI capabilities directly into core apps and services. Unlike competitors who focus on large language models, Apple takes a specialized approach with smaller, task-specific AI models that prioritize privacy and on-device processing.

Key Apple Intelligence Features

Writing Tools

Available across Messages, Mail, Notes and other apps, these LLM-powered tools can:

• Proofread text for errors
• Summarize lengthy documents
• Draft messages based on tone prompts

Visual AI Capabilities

Apple Intelligence brings creative tools including:

• Genmojis – AI-generated custom emojis
• Image Playground – A standalone app for creating shareable visuals
• Visual Intelligence (coming in iOS 26) – Real-time visual search

The New Siri Experience

After years of stagnation, Siri received a major upgrade with:

• App integration for complex workflows
• Onscreen awareness of user context
• Improved natural language processing

How It Works: Apple’s AI Approach

Apple differentiates itself through:

On-Device Processing

Unlike cloud-dependent services, most Apple Intelligence features run locally on your device. This approach:

• Improves response times
• Enhances privacy
• Reduces server costs

Private Cloud Compute

For complex queries requiring more power, Apple uses Apple Silicon-powered servers designed to maintain privacy standards comparable to local processing.

Strategic Partnerships

Apple supplements its capabilities through integration with:

• ChatGPT (free tier available now)
• Future plans with Google Gemini

Availability and Compatibility

The first wave launched in October 2024 via:

• iOS 18.1
• iPadOS 18.1
• macOS Sequoia 15.1

Supported devices require Apple Silicon chips, meaning iPhone 15 Pro models and newer get full access.

The Future of Apple Intelligence

At WWDC 2025, Apple announced:

• Foundation Models framework for developer integration
• Expanded language support throughout 2025
• A more personalized Siri experience (delayed for refinement)

Apple Intelligence represents a pragmatic, privacy-focused take on AI that enhances rather than replaces the user experience. While the platform may lack the hype of competitors, its deep integration across Apple’s ecosystem gives it unique potential to reshape everyday digital interactions.