Alta’s $11M AI Stylist: Fashion Tech Revolution
From Idea to AI-Powered Styling App
Jenny Wang spent years dreaming about a virtual stylist that could recommend outfits based on personal factors like budget, lifestyle, and weather. Now, with AI technology finally mature enough, her startup Alta has secured $11 million in seed funding led by Menlo Ventures to turn this vision into reality.
Digital Fashion Assistant Inspired by Clueless
Alta’s AI-powered platform offers personalized styling recommendations that users can visualize through custom avatars. Need an outfit for TechCrunch Disrupt? The AI suggests complete looks while considering your existing wardrobe.
Users can:
- Upload their closet contents via photos
- Forward purchase receipts
- Browse Alta’s extensive clothing database
The Competitive AI Styling Landscape
Wang acknowledges competitors like Whering and Cladwell, who share inspiration from the iconic “Clueless” virtual wardrobe scene. But she emphasizes that Alta represents “the new wave of consumer technology,” with:
- Advanced technical architecture
- Innovative user interfaces
- AI trained by elite stylists including Michelle Obama’s fashion expert Meredith Koop
Star-Studded Backing
The $11M funding round includes impressive names across tech and fashion:
- LVMH-backed Algaé Ventures
- Phenomenal Ventures (founded by Kamala Harris’ niece)
- Angel investors including DoorDash CEO Tony Xu and supermodels Karlie Kloss and Jasmine Tookes
Technical Fashion Innovation
Harvard-trained engineer Wang remains hands-on: “I’m still actively coding every day.” The funding will accelerate:
- Team expansion
- AI model improvements
- Partnerships with global retailers
Global Fashion Ambitions
Already partnered with the Council of Fashion Designers of America, Alta is expanding internationally with:
- European expansion assisted by LVMH
- Oceania initiatives featuring Marie Kondo
- New York headquarters (chosen for proximity to Paris fashion hub)
Wang believes her fashion-tech fusion represents the future: “Many of the most exciting consumer AI companies are being started in NYC.” With her technical team and fashion-savvy advisors, Alta aims to revolutionize how people engage with their wardrobes worldwide.