Alta Raises $11M for AI-Powered Fashion Tech
The Evolution of a Fashion-Tech Vision
Jenny Wang, a 28-year-old tech entrepreneur, has finally realized her long-held vision of creating an AI-powered personal styling assistant. After multiple attempts hindered by underdeveloped AI technology, Wang recently launched her dream venture, Alta, and secured an impressive $11 million seed funding round led by Menlo Ventures.
How Alta’s AI Stylist Works
Drawing inspiration from the iconic Clueless movie wardrobe scene, Alta delivers a next-gen styling experience. The platform combines generative AI with virtual try-on technology, allowing users to:
– Receive outfit recommendations tailored to events, weather, and personal style
– Create digital lookbooks for specific occasions (like TechCrunch Disrupt)
– Visualize outfits using a personalized avatar
Users can populate their virtual closet by:
1. Uploading photos of their existing wardrobe
2. Forwarding purchase receipts
3. Browsing Alta’s extensive clothing database
Standing Out in AI Fashion Tech
While competitors like Whering and Cladwell explore similar concepts, Wang emphasizes Alta’s cutting-edge technical architecture as its key differentiator. “Existing platforms like Google Shopping are dabbling in AI, but consumers will demand entirely new user experiences,” she explains.
Celebrity-Backed AI Expertise
Alta boasts an impressive roster of advisors and investors, including:
– Michelle Obama’s stylist Meredith Koop (who helped train the AI)
– Fashion powerhouses like LVMH’s Arnault family via Algaé Ventures
– Tech luminaries including DoorDash CEO Tony Xu
– Supermodels Jasmine Tookes and Karlie Kloss
Funding and Global Expansion Plans
Wang’s Harvard engineering background and tech network proved invaluable during fundraising. The fresh capital will primarily fund:
– Team expansion
– Ongoing AI model refinement
– International growth
Alta has already partnered with the Council of Fashion Designers of America (CFDA) and plans to expand into Europe with help from LVMH. The company is also collaborating with Marie Kondo for its Oceania market entry.
The Future of AI in Fashion
Based in New York’s booming consumer AI scene, Wang leads what she calls “a fashion-obsessed team of technologists.” As Alta prepares for global retailer partnerships, it stands at the forefront of merging artificial intelligence with personalized style—finally bringing Wang’s long-envisioned digital stylist to life.